CompTIA Blog

The value of a sales playbook — the comprehensive action plan designed to help build a better dialogue with customers — is proportional to the effort you put into it. Use this article to tackle the five key points you should first address when you’re developing a new sales playbook, from the plays to the equipment to the position to the team.

Combining research and market intelligence with our educational guides and resources, Five Tools to Jumpstart Your Cloud includes a variety of resources to give you a full understanding of this emerging technology, plus related channel trends and developments in the workforce. We’ve bundled complementary tools to make your study in cloud more digestible — a mini roadmap of sorts.

IT businesses face significant, business-changing decisions including what solutions to sell, how to sell them and whom to partner with. CompTIA’s 2014 EMEA Member and Partner Conference includes a strong lineup of educational sessions, panel discussions and keynote speakers to help IT companies make those decisions and develop strategies for excellence.

Attracting young women to careers in IT is a struggle in both the U.S. and the UK — and an industry-wide image problem that must be addressed by the community, according to Firebrand’s Edward Jones. Initiatives like Dream IT, by CompTIA’s AWIT Community, aim to engage at the grass-root level and transform the representation of women in IT.

Cloud computing is on the rise, but unified communications is hot on its heels: 84 percent of organizations that don’t use UC features are considering an upgrade in the next three years, according to a recent poll. Convincing new clients to implement a flexible, scalable communications system can lead to a big payoff, but you’ve first got to prove it’s safe and reliable. These three tips will help you create a successful advanced communications sales strategy.

With a goal of recruiting the best staff and winning the biggest contracts, the ambitious Tech-Wales company turned to CompTIA and Software Alliance Wales to streamline its business processes.

As a small IT provider of just three people, the team at GiaKonda was looking to trump competitors by gaining an industry standard that would give them the differentiation they were looking for in the market. They found the solution in CompTIA Trustmarks.

More devices. More apps. More anytime, anywhere work and customer engagement. While the mobile trend continues unabated, not all of its elements have matured at the same pace, according to recent CompTIA research.

Sporting a backwards ball cap and a friendly smile, Robert Kosydar looks like your average 22-year-old, but check out his resume and you’ll see he’s earned six CompTIA certifications in just two short years.

About 20 ago, Robert Blanchard moved to Aspen for what he thought would be a temporary job —one that instead turned into a long and fulfilling IT career at a destination ski resort.

The Federal Communications Commission’s new Open Internet Initiative focuses on three basic principles: transparency, blocking and unreasonable discrimination. While the proposal seems to be a watered-down version of the rules overturned earlier this year by the United States Court of Appeals, ISPs need to start thinking about investing in infrastructure to enhance services for their largest customers.

Companies tired of the costly installation and maintenance of old-fashioned phone systems are turning instead to hosted telephony solutions, a fast-growing service area predicted to jump to $88 billion by 2018.

The Security Assessment Wizard — a new tool from CompTIA currently available to premier members — lets you walk customers and prospective clients through the gaps in their security profile. Using the tool positions you as a security expert attuned to the needs of business while simultaneously positioning you for sales. It’s an easy button we can all use.

With a goal of recruiting the best staff and winning the biggest contracts, the ambitious Tech-Wales company turned to CompTIA and Software Alliance Wales to streamline its business processes.

Since being awarded its Trustmark+ in February 2013, Astrix Integrated Systems has implemented a standardized bidding process, cash flow forecasting and a new recruitment system for consistent integration of new staff. “Looking ahead, it’s great to know that I’m moving in the right direction ... and to have all the tools I’m going to need as the business continues to grow,” said the company’s technical director Mostyn Thomas.