Social media expert DK talked about how to embed a social media culture in your organization at CompTIA’s EMEA Member & Partner Conference this year.
He argued we’ve moved on from talking about how to blog and tweet. We’ve even moved on from social media strategy. We now need to be talking about a social media culture.
And, he stressed, that goes beyond social media marketing. We need to deepen the social media conversation beyond how it can be used as a marketing tool.
He argues social media should be used to share ideas. You can research new concepts and analyse your competitors. You can deepen relationships with customers and work with your colleagues and collaborators more efficiently.
But don’t just talk. Social media’s like the real world. You wouldn’t go to a conference and talk about yourself the whole time, so why do it on Twitter? Think about the best people you have met. They are connectors. They listen to you and connect you to people and ideas. The same applies for social media – listen, input, help people out. You don’t even have to create content – there’s already plenty of content out there – curating it can be enough. Content used to be king, now it’s conversation.
DK left the audience with one concluding top tip: Comment.
Get everyone in the organisation to do it once a week – offer an opinion, share videos, challenge ideas. This will humanise your brand, raise profile and awareness, win customers and create better relationships. All this will happen if, instead of marketing, you become part of the conversation.
