Does your strategic business plan address the true needs of your current and potential clients? While the traditional method for building a 3-5 year strategy should take that into consideration, many fail to identify or acknowledge the things that could affect their customers over the long haul.
IT professionals who attend the 2015 CompTIA EMEA Member and Partner Conference will find out how to avoid common mistakes like that. This year’s event, held 19-20 October in London, includes a number of business improvement sessions designed to help tech entrepreneurs better engage with their customers and project expectations farther into the future.
The topics of conversation and presentations include:
Do You Have 2020 Vision?
Where so you see yourself and your company in the next 3 to 5 years? That’s one of the hardest questions for IT professionals to answer and it’s not due to a lack of vision. Like specialists in other industries, they often focus on what they do best and fail to spend as much time building and managing their companies’ long-term strategies. Others simply get overwhelmed, which is easy to do when an IT business grows quickly and resources are hard to come by.
In this session, you will learn how to develop a “vision” that will improve their companies’ outlook and options. They key factor is to get more professionals working ON their IT businesses rather than working IN their IT businesses.
What End Users Really Think About Managed Services
Do you REALLY know what your customers are thinking? To be a successful managed services provider, you need to understand their perception of your business and the services your team delivers. What do most prospects consider a managed service and what types of questions do they ask when vetting providers? This session will provide answers to those business-critical questions using results of the latest CompTIA Trends in Managed Services study.
The report details patterns, preferences and general attitudes towards these delivery and support models, giving providers valued insight that can be used to maximize growth and profitability goals. After the research overview, a panel of experienced managed services professionals will offer real-world insight on these trends and share best practices to help other MSPs get more in tune with their customers’ thoughts and needs.
Nurture Your Best, Find the New, Fire Your Worst Customers
Have you mastered the three core sales competencies required to assure your business remains healthy and your pipeline grows continuously? If not, this session will be invaluable, introducing new methods for nurturing the best customers and luring new ones—as well as best practices for dealing with the worst clients.
Whatever method you choose to strengthen customer engagement, the effort is likely to pay off exponentially. CompTIA offers a number of options for IT providers looking to improve their chances of success. The 2015 EMEA Member and Partner Conference is the perfect forum for finding the right mix for your business, with a host of business-improvement sessions, collaborative industry discussions and a number of peer networking opportunities.
This year’s event continues the tradition, bringing together leading IT solution providers, vendors, distributors, training companies, academies and content publishers from across Europe, the Middle East and Africa.
While much of the agenda is locked in, CompTIA is still accepting submissions for speakers to fill a few particular sessions. For those interested in presenting, please contact Lien-Anh Van Wagener at LVanWagener@CompTIA.org. The EMEA Member and Partner Conference is open to all CompTIA members, nonmembers and partners. Ready to connect, collaborate and gain insight into the latest technologies and trends to help you grow your businesses and the IT industry as a whole? Registration is now open, so be sure to sign up today!
