Would you get in the driver’s seat before you learned the rules of the road? And, if you did, what would happen? With luck you might get by unscathed, but chances are you’d probably crash. When you take time to learn, the probability of success multiplies exponentially. That’s exactly why CompTIA’s 2014 EMEA Member and Partner Conference — scheduled for 5-6 November at the Queen Elizabeth II Conference Centre in London — is opening with the theme: “Driving Your Business Towards Excellence.”
“Today’s marketplace presents customers with more options than ever for buying and using technology,” said Kelly Ricker, CompTIA’s senior vice president, events and education. “That’s great news for IT vendors and solution providers, but it’s accompanied by a major caveat.”
IT businesses face significant, business-changing decisions, she said, including what solutions to sell, how to sell them and whom to partner with. “We’ve put together a strong conference program of educational sessions, panel discussions and keynote speakers to help IT companies make those decisions and develop strategies for excellence,” she said.
Consider the 2014 EMEA agenda your new rules for the road.
Day 1: Win New Business, Drive Revenue
If gaining new business and revenue is your idea of success, EMEA’s Wednesday lineup is a must. Vendors will have the opportunity to take part in CompTIA’s face-to-face Channel Management workshop on the first day of the conference. This Executive Certificate program lets those in channel management roles further develop the skills and knowledge needed to lead initiatives and investments that drive indirect sales revenue. Wednesday’s breakout sessions include getting the most out of CompTIA membership; entering new vertical markets; and enhancing partner relationships for vendors and distributors.
Day 2: Plot Your Journey, Stick With It
Thursday’s keynote presentation, “Tomorrow’s Technology,” will be led by one of Britain’s best-known radio and television personalities, Maggie Philbin. As the cofounder and chief executive officer of TeenTech CIC, Philbin will share her insights on technology trends, the innovations impacting the industry and how companies can address IT workforce issues now and in the years ahead.
Thursday’s sessions then diverge to either the UK Channel or CAPP Certification. Those taking the UK Channel path will learn effective marketing strategies, how to apply for awards that will benefit your company and how to maximize your partnering opportunities.
The CAPP Certification track explores how CompTIA certifications address the current IT skill gaps, highlights various funding opportunities available in the UK and EU, and lets participants set the agenda in EMEA’s signature Unconference Roundtables.
Register Today
Whatever route you choose, we’re all setting our sights on the same destination: success. Beef up your toolkit, get in the driver’s seat and start driving your business towards excellence.
CompTIA’s EMEA Conference brings together leading IT solution providers, vendors, distributors, training companies, academies and content publishers from across Europe, the Middle East and Africa to connect, collaborate and gain insight into the latest technologies and trends to help grow their businesses and the IT industry. EMEA Conference 2014 is open to CompTIA members, nonmembers and partners. View the complete conference agenda and register today.
Emily Matzelle is a freelance writer based in the Chicagoland area.
