A New Option to Build Comprehensive Channel Training

We’ve come a long way since the early days of the channel, before the “value” was emphasized in VAR and when hardware was still a primary component of any sale. Just ten years ago, margin was one of the most important topics in any discussion with some resellers “shopping” partner programs for the best deals. The channel has undergone a significant transition over the past few years, requiring solution providers, vendors and distributors to put a new focus on the business education and training needed to be successful today.


Profits are as important as they ever were for channel partners, but their attention has shifted somewhat to improving their process efficiency and customer satisfaction. Building a more comprehensive business is the new focus, and their relationships with clients have changed significantly. Services and solutions are now a greater part of the portfolio and finding better deliver methods is extremely important to their long-term success. Managed services and cloud computing have become significant components in many of their businesses, and this trend is sure to continue for the next several years.


Do your partners have the skills and knowledge needed to transition their business to these new models or to gain proficiencies in new vertical markets that can help them expand their list of clients? Chances are, many of them are struggling to find the resources that will help them grow their organizations—and become stronger business partners for vendors and distributors. Making that transition successfully means they need access to a variety of training and education programs, each designed specifically for solution provider businesses. But these courses can be costly to develop and consume resources that many vendors and distributors just don’t have access to—unless they’re CompTIA members.


That’s right, CompTIA vendors and distributor members  now can offer high-quality, comprehensive instructional programs to their partners, without having to go through the effort and expense of creating their own. CompTIA offers a full education portfolio including intense IT channel training, educational self-help guides, market intelligence white papers and best practice business credentials. And the best part is that vendors and distributors can provide these business and employee-enriching programs to complement their existing programs. For example, the live training can be conducted at partner events or at corporate headquarters, creating a valued opportunity for attendees and the hosts!


Interested in how your organization can get involved with CompTIA Channel Training? Contact Rick Eckstein.