If you’ve ever taken a business class, you’re likely familiar with the term “value proposition.” Simply stated, the phrase means a promise of value to the customer. While that promise is likely paramount to a company’s mission, oftentimes a promise just isn’t enough to pull new customers in the front door. That’s why managed print services (MPS) providers across North America are pursuing the CompTIA Managed Print Trustmark – a recognized, third-party designation of high-quality service.
Compugen – one of Canada’s largest privately owned and operated IT services providers and PC systems integrators – earned the Managed Print Trustmark in March 2013. Frank Avsenik, national director of print and image solutions at Compugen, said the company went about acquiring the Trustmark to provide customers and prospective customers with a level of comfort. “The Managed Print Trustmark is a designation that demonstrates that an organization has the required processes, experience and expertise in managed print services,” Avsenik said.
Avsenik knows what he’s talking about. The CompTIA Managed Print Trustmark is a vendor-neutral business credential designed to advance and differentiate organizations that offer managed print services. It identifies provider businesses that have demonstrated a high level of competency and adhere to prescribed industry best practices, serving as a reference to the quality of the services these companies provide and the commitment they make to their clients.
If the Trustmark was designed to help differentiate, it’s doing its job. According to Avsenik, a major benefit of holding the Trustmark is the high distinction Compugen can now tout in the marketplace. “Completion of the Managed Print Trustmark reinforces that Compugen has the requisite processes in place to deliver quality services to our customers,” Avsenik said. “It has enabled us to communicate our value proposition as an MPS provider.”
And there’s that term again – value proposition. In promoting itself, Compugen readily asserts that its success is built on its interaction with its customers and ability to provide the best value. The Managed Print Trustmark is evidence that Compugen successfully adheres to that mission. The best way to endorse that value proposition is via promotion of the Trustmark. Avsenik said Compugen promotes its Trustmark status on its corporate website, in blogs and email and in customer proposals.
Organizations that obtain the Managed Print Trustmark, like Compugen, have audited their internal processes and been validated for having higher service levels and lower costs for SMB end-users and customers. Other Trustmark controls result in improved efficiency and profitability and innovative vendor offerings and services delivered through the channel.
Avsenik said holding the Managed Print Trustmark means that Compugen’s processes and capabilities are among the best in the industry – and that’s true value. “I would recommend the Managed Print Trustmark to any MPS provider or organizations involved in the managed print business,” he said.
Nearly 20 businesses across Canada and the U.S. have attained the Managed Print Trustmark – making it an exclusive credential. A complete list of Trustmark holders is available on the CompTIA Trustmark Directory. If your company is ready to add its name to that list, please consult the Managed Print Trustmark Quick Reference – a resource that provides an initial look into who should pursue a Trustmark, what the benefits are and what you need to know before submitting an application.
